BRAND
STRATEGIST
MARKETING
EXPERT
&
ЗАСНОВНИЦЯ & CEO
АГЕНЦІЇ INNERFORM
Marketing became my true calling back in 2017, since then, this field has organically integrated into my life. It’s multifaceted, dynamic, emotionally vibrant, and strategically profound. This combination of analytics and creativity, constant growth, and new challenges inspires me to choose marketing over and over again.

For me, this is not just a profession — it is a way of thinking and a way of seeing the world.
MY MISSION
My mission as a marketing expert is to help businesses uncover their uniqueness, scale effectively, and achieve financial growth through deep analysis, strategic processes, creative vision, and strong team synergy.
My mission as a human being is to live consciously and authentically, staying true to myself.

to create with meaning and to be a source of kindness and care — for myself, for others, and for the world.

_ Services

Business Strategy
This is a deep dive into your project — whether you’re at the launch stage or already have an existing business that needs renewal or a new direction for growth.
CONSULTATIONS
I provide consultations for professionals and businesses seeking clarity and the next step in their growth.
Personal Brand Strategy
This format is created for those who strive to build a personal brand not on the surface, but through deep self-awareness, conscious expression, and a holistic system.
Chief Marketing Officer
Project management in the role of a CMO is a strategic endeavor that encompasses the full cycle of a brand’s marketing development.
Marketing Coaching Sessions
This format is designed to share practical experience with specialists who want to enhance their professional level in marketing and the digital field.
SPEAKER AT EVENTS
AND EDUCATIONAL PROJECTS
Participating in events or educational programs as a speaker involves preparing a topic tailored to the event format and the audience’s needs — ensuring the information is clear, valuable, and relevant.
Розробка стратегій різного типу, формування брендингу, створення сайтів й інше.
_01
INDIVIDUALITY INSTEAD OF TEMPLATES
Only an honest, attentive, and truly individual approach one that reflects the seriousness of the work and respect for the client. I don’t use ready-made formulas; I create solutions tailored to this specific person, this specific business, at the moment they are needed.
_02
COLLABORATION AS PARTNERSHIP
I don’t work “for” the client, but with” them. It’s important for me to create an atmosphere of partnership where both sides listen to each other, exchange ideas, and move forward as one team.
_03
A CARING APPROACH
Toward people, personal boundaries, and the world around us.

My valuesas a marketer and as a person:

reviews:
Khrystyna, this was my best consultation in terms of informativeness, clarity, dedication, and depth. I was genuinely so pleasantly surprised by how deeply you understood me — how you combined the technical side and knowledge with who I am as a person and how I want to express myself.

We had just one hour, and you answered all of my questions and even gave more than I expected! I left inspired, already doing my homework, and I know we’ll see each other again next year.
Hello.
I’ve gone through everything once again, and I just want to say how incredibly satisfied I am with the result!I had been feeling for a long time that we had a problem — that we were not perceived as a brand, more like just another Instagram shop — but I couldn’t figure out how to solve it on my own. You laid everything out so clearly and perfectly.
Now Tangle finally has a defined positioning, based on which our future pieces will be created. This means there won’t be those moments anymore when we create something that seems cool, but doesn’t reflect us and doesn’t fit our style. And in general, everything has become so much easier, because now we truly understand who we are and what we stand for.
I have not regretted for a single moment that I decided to come to you — my expectations were fully met, and I am truly grateful to you.
Thank you so much for the session. I prepared questions based on my request and received answers to all of them. After the meeting, I left with a full set of notes, ideas, and practical tools to improve my work. I’m already putting everything into action.
Thank you! You can’t imagine how happy I am that I gave myself this second chance, and that I trusted you with it. You’re not creating a course just for the sake of having a course — you truly teach a real profession.
As a beginner, you gave me everything I need to actually start working.
We’ve come a long way together — all the way to this moment. And today I just felt like saying this sincerely.
You’re not just a specialist for me, but someone who truly hears the brand — and me.
Your strategic approach, analytics, attention to detail, and deep involvement in the process are invaluable. And what matters to me the most is how easy our communication feels and how naturally everything flows. Thank you.
Hello.
We are grateful for your contribution to the development of our brand. Your sense of aesthetics, your ability to convey meaning, and the way you formed a clear visual strategy out of all the chaos into one coherent system that reflects our vision — this is truly an art and a talent.In the future, when we move to the next stage, we would be happy to collaborate with you again.
Hello.
We are grateful for your contribution to the development of our brand. Your sense of aesthetics, your ability to convey meaning, and the way you formed a clear visual strategy out of all the chaos into one coherent system that reflects our vision — this is truly an art and a talent.In the future, when we move to the next stage, we would be happy to collaborate with you again.

_ Press
Articles

september
2025-01-07
Women in Business: How Marketing Can Support Gender Equality
DRUK PRESS
2025-01-07
Nostalgia — the Main Marketing Trend of 2024, or How Brands Profit from Retro Aesthetics?
2025-01-07
space mag
Digital Marketing and the Fashion Industry: Expert Khrystyna Dziuba on Effectively Combining the Two Fields, Personal Branding, and Advice for Beginners
insider
2025-01-07
Marketing Expert Khrystyna Dziuba on Interesting Cases and a Useful Social Media Checklist
elle
2025-01-07
Investing in a Fairy Tale: How Ukrainian and Global Brands Create the Magic of Christmas
happy monday
2025-01-07
What a Marketer Needs to Know in 2024: The 8 Most Essential Skills
elle
2025-01-07
Aspects of Creating a Successful Strategy
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